How to Get your Market Research Done Faster

Twitter, the Internet’s micro-blogging platform, has settled into a comfortable reputation known for populating our feeds with trite scheduled content. Agreed?

market-research

Seldom do real conversations actually take place. But when they do, opportunities to connect, share ideas, get feedback, learn something new all happen at once. Let me explain how to find these opportunities and how they can help your market research.

1. WHAT ARE TWEET-UPS

Social media chats are anything but clandestine chatter. Open to the world and rife with differing opinions, Twitter­ inadvertently became a stage for organized Tweet-ups or Tweet chats or hashtag talks (whatever you want to call them) with various groups.

2. HOW DOES IT WORK

At a fixed day and time, a menagerie of humans log in to Twitter to participate in a series of questions with a predetermined theme chosen by the Tweet-up host.

When the Tweet-up begins, 140 characters or less of mini-stories pour into the hashtag feed. Real, live content pulsating through this online medium is much more interesting than the content typically populating Twitter.

I’ve accidentally stumbled upon live Tweet-ups and relish the opportunity to connect with a new community, learn from the experts and insert my own thoughts. The majority of participants provide useful insight.

3. ANALYZE THE DATA

Given this vast trove of unsolicited information, answers could be analyzed to unveil new marketplace trends based on a topic of conversation and/or audience. Am I right?

As a business, if you have already identified your buyer persona(s) or target market(s) the next step would be to find out as much information about those groups as possible.

  • What are their biggest challenges?
  • Where do they go to find information?
  • What does their day-to-day look like?
  • Who do they idolize?
  • How old are they?

market-research

All of these seemingly meaningless details in fact highlight unique truths that segment one group from another and allow marketers to craft messages that speak directly to them.

4. WHERE DO I FIND THIS INFORMATION

How do you find niche, online conversations? Through my research, I’ve compiled a list of weekly chats that already have a loyal following and a strong community. Please add any additional chats to the comments section! Happy chatting.

SUNDAY


  • #PeopleSkills Delves into topics related to communication, teamwork, leadership, etc.

Sunday 10am EST

  • #BlogChat – Tips to improve your blog

Sunday 9pm EST

  • #NostalgiaChat – Fun way to end the weekend

Sunday 10pm EST

MONDAY


  • #SShour – Social selling, covering all aspects of sales

Monday 4pm EST

  • #LeadwithGiants  – Helping leaders become better leaders

Monday 7pm EST

  • #AtomicChat – Focused on optimizing content

Monday 9pm EST

TUESDAY


  • #CMWorld – The best of content marketing

Tuesday 12pm EST

  • #BizHeroes – Range of topics

Tuesday 2pm EST

  • #MillennialTalk – Passionate and engaged 20-something community

Tuesday 8pm EST

  • #LeadFromWithin – Strong leadership topics

Tuesday 8pm EST

  • #GetRealChat – Covers everything social

Tuesday 9pm EST

WEDNESDAY


  • #BufferChat – Fast growing community, social media focused

Wednesday 12pm EST

  • #TChat – All things Human Resources

Wednesday 7pm

THURSDAY


  • #MediaChat – Interesting guests

Thursday 10pm EST

  • #DadChat – Topics for dads, moms and future parents

Thursday 9pm EST

FRIDAY


  • #CMGRhangout – Weekly G+ hangout accompanied by twitter chat about community management

Friday 2pm EST

  • #CXOTalk – C-suite leaders join as guests

Friday 3pm EST

Go to INC for more chats

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s