Twitter, the Internet’s micro-blogging platform, has settled into a comfortable reputation known for populating our feeds with trite scheduled content. Agreed?
Seldom do real conversations actually take place. But when they do, opportunities to connect, share ideas, get feedback, learn something new all happen at once. Let me explain how to find these opportunities and how they can help your market research.
1. WHAT ARE TWEET-UPS
Social media chats are anything but clandestine chatter. Open to the world and rife with differing opinions, Twitter inadvertently became a stage for organized Tweet-ups or Tweet chats or hashtag talks (whatever you want to call them) with various groups.
2. HOW DOES IT WORK
At a fixed day and time, a menagerie of humans log in to Twitter to participate in a series of questions with a predetermined theme chosen by the Tweet-up host.
When the Tweet-up begins, 140 characters or less of mini-stories pour into the hashtag feed. Real, live content pulsating through this online medium is much more interesting than the content typically populating Twitter.
I’ve accidentally stumbled upon live Tweet-ups and relish the opportunity to connect with a new community, learn from the experts and insert my own thoughts. The majority of participants provide useful insight.
3. ANALYZE THE DATA
Given this vast trove of unsolicited information, answers could be analyzed to unveil new marketplace trends based on a topic of conversation and/or audience. Am I right?
As a business, if you have already identified your buyer persona(s) or target market(s) the next step would be to find out as much information about those groups as possible.
- What are their biggest challenges?
- Where do they go to find information?
- What does their day-to-day look like?
- Who do they idolize?
- How old are they?
All of these seemingly meaningless details in fact highlight unique truths that segment one group from another and allow marketers to craft messages that speak directly to them.
4. WHERE DO I FIND THIS INFORMATION
How do you find niche, online conversations? Through my research, I’ve compiled a list of weekly chats that already have a loyal following and a strong community. Please add any additional chats to the comments section! Happy chatting.
- #PeopleSkills – Delves into topics related to communication, teamwork, leadership, etc.
Sunday 10am EST
- #BlogChat – Tips to improve your blog
Sunday 9pm EST
- #NostalgiaChat – Fun way to end the weekend
Sunday 10pm EST
- #SShour – Social selling, covering all aspects of sales
Monday 4pm EST
- #LeadwithGiants – Helping leaders become better leaders
Monday 7pm EST
- #AtomicChat – Focused on optimizing content
Monday 9pm EST
- #CMWorld – The best of content marketing
Tuesday 12pm EST
- #BizHeroes – Range of topics
Tuesday 2pm EST
- #MillennialTalk – Passionate and engaged 20-something community
Tuesday 8pm EST
- #LeadFromWithin – Strong leadership topics
Tuesday 8pm EST
- #GetRealChat – Covers everything social
Tuesday 9pm EST
- #BufferChat – Fast growing community, social media focused
Wednesday 12pm EST
- #TChat – All things Human Resources
- #MediaChat – Interesting guests
Thursday 10pm EST
- #DadChat – Topics for dads, moms and future parents
Thursday 9pm EST
- #CMGRhangout – Weekly G+ hangout accompanied by twitter chat about community management
Friday 2pm EST
- #CXOTalk – C-suite leaders join as guests
Friday 3pm EST